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Taking to Twitter, Nadia Nakai announced the launch of her new merch in partnership with a local company Mercha. Rappers and hip-hop fans can now wear whatever they want thanks to hip-hop fashion’s pride. The music, fashion, and form of dance all sum up the attitude of hip hop, which SA rappers have proudly worn.
South African rappers have mastered the art of fusing hip-hop and fashion, and they have expanded their creativity beyond just dropping beats and lyrics.
Bragga expressed her excitement as she shared pictures of the new clothing apparel. “Hey guys!!! My NEW merch with @merchaofficial is now available for Purchase, follow the link! https://mercha.co.za/artists/nadia-nakai?social_platform=twitter…“ She tweeted.
Hey guys!!! My NEW merch with @merchaofficial is now available for Purchase, follow the link! https://t.co/MXvHNdYO4A 🧜♀️🧜♀️ pic.twitter.com/fUXika6xnU
— BRAGGA (@Nadia_nakai) December 15, 2022
Mercha has not only collaborated with Nadia Nakai, but has also used Uncle Vynn and Skanda World’s last born Roiii as brand images. Mercha is an organization founded by African-American musicians, music producers, managers, and fans.
The company’s co-founders said in an interview that they have a thorough understanding of the challenges that artists encounter on a daily basis and that their goal is to provide them with a platform to create and design.
“We understand and experience the problems faced by local music artists first hand,” said Kyle Brown and Zanda Isaacs as per SlikourOnLife. “Working in the music industry for years, we knew we had to open up a new revenue stream for artists. For the first time ever, African artists can design, create, sell and fulfill their merchandise for free. The best part is that Mercha facilitates the entire process and items can be delivered anywhere in the world.”