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Gigi Lamayne’s New Music Will Get You in the Holiday Spirit. Gigi Lamayne is arguably a true definition of a powerful woman. The rapper is one of the few female South African rappers who has been active in the game this year, and she intends to end the year in style.
Taking to Instagram, Gigi Lamayne surprised her fans with an early Christmas present as she announced that she will be dropping a Christmas song this coming Thursday. The rapper shared a sexy Christmas-themed photo with a caption; “Christmas song drops this Thursday. It’s about to get dzirty. Let the raps begin.”
Not only has been active in making music, but the famed rapper has also managed to venture into business. The Ice Cream hitmaker became the first female SA rapper to launch a shoe line in partnership with Rock and Co footwear.
In an interview with Daily Sun, Lamayne explained that this partnership is particularly meaningful to her since it honours both her mother, who grew up without shoes and the South African company with which she is working.
“My mom grew up very poor. She had her first pair of shoes when she was seven and didn’t even know which shoe went on which foot. For her to witness her daughter getting into this is the biggest joy,” she said. While sponsorships are good, Lamayne continued, she is content to have equity with the shoe company.
“We’ve seen artists collaborating with brands, but you don’t see equity. Brands can change their minds. With us, this is pure equity. Every time a shoe is sold, I get money from it,” Gigi Lamayne added.