DJ Sbu is known as the ‘Perfect Street Hustler’ as he sells MoFaya energy and Kombi ranks on the streets of Johannesburg.
Making a product is one of the most difficult aspects of running a business, but marketing has shown to be much more difficult.
DJ Sbu is proven to be a successful product owner and seller.
With his MoFaya, he had become one of the best sellers of energy drinks due to his street awareness and humility.
Indeed, the veteran performer has accomplished what many of his admirers expected him to do.
He showed that what he always says on YouTube and social media can be practiced in real life.
At this stage, MoFaya is at a stage when it requires so much marketing, and DJ Sbu is doing it himself.
He went through garages, tuck-shops, and many corners that nobody could imagine to meet him.
DJ Sbu was cracking jokes to customers while attempting to entice them to fall in love with MoFaya.
He encountered a young, light-skinned man in a shop who handed him two cans of MoFaya because he was attractive.
He gave out complimentary cans of the drink to other customers on the street, and they loved it.
As he continued travelling by foot peddling MoFaya, he drew so many people that they began following him and filming him.
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— Shishiboy (@Shishiboy10) May 15, 2023