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Musicians falling out of love with their record companies and contracts is nothing new, but there is always a lot of attention when the musician in question is well-known. Shekhinah, a South African singer, may have just hinted about her connection with Sony Music and her dissatisfaction with the contract she received. Everything was wrapped in a cryptic message, “SBWL.”
Shekhinah had dropped the mysterious phrase “SBWL” in response to an up-and-coming musician Nanette’s tweet that life sucked but she was still delighted to have gotten out of her agreement with Universal Music.
The phrase is contracted from the Xhosa “sabaweli,” which means to crave, yearn, or desire for something. In order words, it implies that Shekhinah herself was craving for her deal with Sony Music to end as soon as people.
Cryptic though her statement was, many understood it and implored her for more details about her relationship with Sony, as they would love to learn from her experience.
Although the call has been strong for Shekhinah to spill it all out for the world, she remains circumspect about sharing the details with the public at this point. But we’ll share whenEver she speaks.